5 Ways to Capitalize On the Black Friday and Cyber Monday Mobile App Shopping Spree

Black Friday and Cyber Monday – the biggest shopping days of the year – are just a few weeks away and all retail businesses are gearing up it. It is the one shopping weekend that sees tremendous year-on-year growth and is estimated to record a massive spike in sales compared to 2016. If you are an existing eCommerce player or a retailer who is opening up to eCommerce, preparing for the shopping spree all set to unfold on November 24th and 27th ahead of time, can be used to make great revenues.

This Black Friday and Cyber Monday weekend, see a tremendous output in sales by incorporating the following into your mobile apps:

Optimize Loading Times

Slow launch times are definitely a buzz kill for online shoppers. If the apps are not instantaneous in their loading and take more than a few seconds to load, the number of uninstalls are likely to spike. Hence, business should optimize the speed of their apps and keep them quick. They should also ensure that checkouts occur seamlessly which is a great way to boost eCommerce Sales for this Holiday Season.

Get Generous With Holiday Deals

App-specific holiday deals are the best way to keep both active and inactive customers happy. By offering holiday deals that are generous, your mobile app can witness a rise in the number of installs. This can help in boosting sales and revenue.

Link Apps to Social Media

This is highly essential. The traffic to Social Media sites during the holiday season is tremendous. By running well-planned targeted media campaigns and linking apps to Social media accounts of the users, businesses can drive user engagement on both the app and on the brand’s social media handle. This is a double bonanza for businesses.

Get Creative with Your Campaign Slogans

The best way to stand apart from the deluge of social media campaigns and promotional offers is to devise campaigns that incorporate attractive holiday-themed content. Personalized messages from brands are always welcomed by consumers and can increase customer loyalty. Application developers can also incorporate holiday-themed games to reap benefits from the mood of the audience.

Place Focus on mCommerce

Operationally, app-based commerce offers several benefits compared to browser-based eCommerce. Promoting offers with dedicated coupon codes and discounts can increase sales with mobile app. From a business standpoint, this is beneficial not only for the holiday season but for the entire year!

It’s never too late to get into mCommerce. Consult Openwave to discover ways in which building a mobile app can boost your holiday sales before the big weekend in New York, USA. What’s more, in line with the holiday spirit, we’re also offering exclusive discounts you can avail. Apply coupon code OW-HolidaySP for a flat 10% off on our app development services. To know more, get in touch with our app development team.